Brandmark transformation.

On the left is the original graphic brand mark for Amal, A Mulsim Tale of Hope, and on the right is the 

renewed brand mark: made out of collaged pieces of paper, to matche the rest of the storybooks theme.

Below are the different versions of the final brand mark (Starting from upper left): 1) Full color on light background, 

2) Full color on dark background, 3) Two-color on light background, 4) Two-color on dark background). 

Brand mark Anatomy (Below)

Character #1 Doll.

I'm so excited about this one. My vision is slowly becoming reality,
and truth of the matter...it's pretty close to what I had imagined it!

Ladies and Gents, meet Lama in doll form...




 

***Thank you DreamsKingdom, you really make dreams come true***

Handwritten type study.

I'm picking out handwritten type, thought I'm still unsure if I didn't want computerized typography yet.

Geometric-indie (I like to call it) type :)

 

Curly-Stroke type

 

Filled-in Curly-Stroke type

Character #2 face sketch.

More calligraphy from Wael.

Page one: Illustration sketch / final drawing.

First sketch from my storybook food tale, Vale and I are collaborating, where she sends me her final sketch, then I add Wael's calligraphy, send it back to her, then she paints it.

I appreciate her patience. I really do.

Character #2 sketch.

Food story sketches.

First storyline is almost ready, it is in the editing process at the moment,
but here are some inside page sketches...

Arabic Calligraphy.

I'm working with Wael, on old work colleague, on Arabic calligraphy for my thesis, mixing Arabic calligraphy with Roman letters would give it a mixed authentic look, wish I'm hoping to achieve.

Thuluth calligraphy

Jali Duwani calligraphy

Doll face drawing.

This is the first official face drawing that will be implemented on the doll,
created based on the 1st character.

Character #1 evolution.

Vale and I have been going back and forth to creating a suitable style for the first character (whose based on myself).

Pastel / Watercolor

More Pattern: Pattern inspired from Alhambra islamic carpet.

Or stylized?

Or with polka dots...?

More Pattern.

This one was inspired by an Islamic Carpet in Alhambra, Spain.

Patterns.

I'm currently creating different patterns using Islamic emblems and symbols, but still giving it a modern look and feel by using bright colors. These patterns will be printed on fabric and used for chapter openers and for the doll's outfits...I'm so excited about this whole project I wish I can fast forward to see the outcome, no wait, this way I won't be able to go through this whole process...never mind!

Preliminary color palette.

Amal Logo-Phase One.

If you take a closer look, the letters A, M, A, L, make the 8-point star, that is the main title of this project. Amal is translation for Hope in Arabic, and is my name, Lama, written backwards.